Audio Recordings
You will get an audio recording, and if you are using our web room, you can also receive a streaming media file (audiovisual recording). These recording files allow you to replay the entire interview for yourself and others. You can forward your Civicom recording links to anyone important to your study.
Streaming Media Files
You and your clients will be able to experience an interview again and again by playing your streaming media files. These are audiovisual recordings that capture everything that took place during the interview or focus group.
Clipable Audiovisual Files
Make it easier to prepare your reports, as well as share the interview or focus group experience with your clients. We can provide you with files to clip into segments for your client reports.
Editing Services
We can create a highlights reel for you. We can edit or clip your audio recordings and audiovisual files according to your direction to save you time.
CDs, DVD's, External Hard Drive
Just let us know your preferred format and we will send your files to you and or your clients.
Active Archive™
We archive both audio and web recordings for your future reference.
Transcriptions
Civicom offers you an excellence-driven transcription service that concentrates on delivering the very best quality as well as fast turnaround. We will send back your transcriptions in word documents via email and also store them in your online account. One, two, or five day turn-around options available. We can also transcribe your international language IDIs or focus goups.
Some clients are on a super-tight budget. Civicom Marketing Reasearch Services gives you the flexibility to use our audio and web conferencing center on a self-directed basis. If you need to conduct Dyads or Triads, this can
easily be done with the same Civicom technology that we use for IDIs and Focus Groups.



We serve clients of all sizes, ranging from the Honomichl 50 to medium-sized firms, to independent moderators. In all cases, your project is our number one priority.
Our Service is local to global. We've facilitated virtually every kind of IDI or Focus Group project possible. If you can imagine it, we can do it.
Civicom built and maintains its own proprietary audio conferencing system, which gives us extreme control over the quality of our audio lines and your recordings, as well as full integration with our web conferencing platform. We can monitor audio activity visually and manage noise detection, echoing, and other factors that impact your experience.
Technical assistance is always available with a single phone call to a person who knows about your project and will immediately help you. A Civicom technician is always with you to manage the online visuals during your IDIs or focus groups, so you can concentrate exclusively on your content.
Our IDIs and Focus Group services are tailored to support the specific requirements of your unique project. We listen and work with you to develop an audio and web approach that works for your specific needs. We have designed many solutions that our clients never imagined could be done online and over the phone, including ideation studies, website usability, and shopper insights.
We show you how our audio and web-enabled IDIs and online focus groups enhance your research process. We will set up everything for you. We also give you access instructions to enable your clients to listen in as well as observe. We'll walk you through your web room in advance to make sure you are confident and ready.
The quality of your research is very important to you. When you interview respondents in your telephone or web based IDIs or focus groups, you want things to go perfectly. That's why marketing researchers come to Civicom Marketing Research Services.
Quality... Convenience... Expertise... Technical Experience... Savings... In-depth understanding of marketing research and what it is intended to accomplish... these are the hallmarks of your experience when you entrust your audio and web enabled in depth interviews and focus groups to Civicom Marketing Research Services.
Stimuli Assistance
Need to have your respondents look at stimuli, such as ads, ideas, product labels, or video? We set up your visual stimuli so you gain maximum results from respondent exposure to what they need to see. You can zoom in, randomize stimuli, present complex visuals in ways easily understood. We can also help you with marking tools.
Respondent Readiness
We check flash version, confirm respondents can enter the web room, and assure webcams are successfully installed and focused on the respondent. We'll report any respondent issues to you in advance so adjustments can be made. When the IDI or focus group begins, respondents are ready.
Website Usability
Website usability is best analyzed
when you can observe the
respondent right on the client
website and receive a streaming
media file of the interview afterwards.
Civicom Marketing Research Services
helps facilitate website usability
studies globally and across the U.S.
Global Expertise
Civicom is an expert in managing your international IDIs and focus groups. Our team is significantly experienced in connecting parties in virtually every country worldwide. Your project can be based in the U.S., UK, EU, or based in another country throughout the world.
Facility Observation
Conduct a focus group in a
traditional facility and transmit live
to remote viewers. Your moderator
and respondents can even be in
separate locations, even on the other
side of the world. Our solution is both
flexible, and not expensive.