Civicom InSitu® — Mobile Research has been created as a direct result of input from marketing researchers regarding a need for qualitative and hybrid field data collection tools.
You Ask
You decide what information you want to collect from your respondents during their mobile research moments.
They Answer
Respondents dial a number using their mobile phone to record their thoughts or impressions as they go about their activities or when triggers occur that require data to be collected.
It's Easy
Respondents need to press only one number to start recording. Respondents can easily upload text, photos, videos and documents.
We Track
We can track each respondent's recordings and postings by date and time. Your respondents' recordings, transcripts, texts, photos and videos will appear under each respondent's profile.
You Listen and Look
You can listen to respondent recordings and view all respondent content. You can quote, highlight and tag important thoughts for doing your analysis and creating your report.
Invite Observers
You can let observers listen to the recordings as well as view the transcripts and other respondent postings.
Involve Anyone
Anyone with any type of cell phone or mobile device can participate. Civicom InSitu even works on land lines.
At Anytime
You don't need to accompany your respondents. They simply dial in whenever you decide they should record a message. This can be one or even many times per day, for as long as you like.
From Anywhere
Your study can involve respondents anywhere. You can be as geographically specific or as broad as you like with respondents in one city or state, or throughout the United States, as well as anywhere in the world.
Get Actionable Insights Into Real World Consumer Behavior with Civicom InSitu® Mobile Research:
FINALLY, YOU CAN BE THERE.
The Benefits of Mobile Research
Today, almost everyone has a mobile phone. If they don't, they have a land line. Civicom InSitu lets you use these devices to collect qualitative data. The process is convenient for both researchers and respondents. It lets you reach a broader population, improves accuracy
of data, gets you closer to the
real thoughts and feelings of
respondents, and is more
personal, with faster
turnaround time. Plus,
respondents love it. Civicom
Marketing Research Services
offers Civicom InSitu to help
you to make the most of
these opportunities.
Mobile Ethnography
Civicom InSitu is a form of self-administered
mobile ethnographic research and mobile
diaries that lets you collect user-generated content – audio recordings, video, images and text - from respondents as they go about their daily lives. All respondents need is a phone. Civicom InSitu can be used with any cell phone or mobile device, and even with land lines. The respondents provide data over a period of time according to a plan of your design. You are then able to analyze that data to learn how behavior changes or is consistent over time.
Be Closer to the Moment
Obtaining in-the-moment
feedback gives you insight into
respondents' real thoughts,
actions, and intentions as
they are happening. Plus with
audio recording, you are
gaining the added element
of emotional context. You get
insights from respondents
while they are in the real world,
from wherever they may be
at the moment.
Gain Unmediated Insight
Civicom mobile research lets you collect impressions from respondents while they are in their natural environment,
going about their daily lives. There is
less intrusion into the respondent's
personal space. You gain access
to the respondents' experiences
in private moments when a
researcher would not
normally have access. Plus
respondents tend to be very
honest and thoughtful in their
comments, when providing
those thoughts from the
relative privacy of their phone,
leading to increased authenticity.
Mobile Device to Land Line, Civicom InSitu offers you maximum data collection flexibility.
ADVANCED MOBILE DEVICES
Civicom lets you run your study using the latest in mobile device technology via our Apple device and Android Apps.
CELL PHONES
Civicom InSitu lets you run mobile research studies on virtually any type of cell phone, from the most basic cell phone models to feature phones and smart phones. Our unique proprietary technology allows recordings to take place on any model and go directly into our data base, where you can listen to the recordings almost immediately from your Civicom online account, and read the transcripts shortly thereafter.
LAND LINES
People don't normally think of using a land line for a mobile research study. But even land lines can be used to for an InSitu study. Around 10% of the U.S. population still does not have a mobile phone, and seventy five percent still have a land line even if they own a mobile device. Studies using landlines are great for reaching groups that are not normally very mobile, such as the homebound patient.
Civicom InSitu® Mobile Reseach:
Your Practical Research Tool for Collecting Qualitative Data
Launching Your Study on Civicom InSitu Mobile Research
Mobile Research in Action
CIVICOM: A GLOBAL LEADER IN EMERGING MARKETS
Successfully navigating emerging markets requires a leader experienced in global communication. Civicom is a proven global leader in connecting phone lines and creating audio recordings in virtually every country worldwide, and is powered by a combination of proprietary audio conferencing technology, online meeting software, web technology tools, superior recording capabilities, and a proprietary transcription system. When it is time for your global project, turn to Civicom for the expertise you need in understanding the variations in phone lines and internet technology in both developed and emerging markets.
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